Shoppers who prefer natural or organic foods usually have two choices in their neighborhood: Trader Joe’s or Whole Foods.
While grocery stores increasingly stock natural or organic foods, the selection can leave a lot to be desired. This means the field is wide open for these two national grocery store chains to scoop up a loyal following.
Trader Joe’s is widely seen as a neighborhood store and has cultivated a fun-loving vibe that focuses on discounted natural foods.
Whole Foods is the grocery industry’s flagship organic foods store with a reputation for expensive, niche brands. But is one store really
