Time’s decision to debut a new August 2024 cover that lacks any of the iconic images or headlines detailing the attempted assassination of the former president that its original front page communicated is raising eyebrows. The change suspiciously lined up with anonymous corporate media complaints that Donald Trump and his 2024 campaign are benefitting from circulation of the viral photos of the event.
The corporate media magazine announced an August 2024 issue cover featuring a bloodied Trump fist-pumping after surviving an attempted assassination on July 14 — less than 24 hours after The Associated Press’s Evan Vucci captured the iconic image at the Butler, Pennsylvania, rally. The Trump cover was the second one proposed for the August 5 issue.
Just four days later, on July 18, however, Time had not only pushed the triumphant Trump photo aside as the pinned post on its X page but completely reframed its August 2024 issue to adopt Democrats’ and their media allies’ faux calls to lower the temperature and put out the partisan fire they spent years stoking.
The new cover features a black-and-white still of the emptied rally stands at the Butler Farm Show Grounds. Superimposed above the scene stained with evidence of chaos and panic is a full-color American flag and the words “What Unites Us.”
The accompanying link to the cover photo posted to Time’s social media timeline takes readers to an article by the magazine’s former editor-in-chief Nancy Gibbs, who claims she knows “How America Can
