Even as social media addiction accelerated under Covid lockdowns, Meta jettisoned internal alarms about mental health dangers. Following Frances Haugen’s 2021 whistleblower testimony, attorneys general from 42 states filed consumer protection lawsuits against Meta.
The “Facebook Files,” a Wall Street Journal investigation based on Meta’s internal documents, showed that the social media company “ignored their own studies revealing Instagram’s photo-sharing and editing app harms girls.” Capitalizing on the need to connect during lockdown, Meta helped propel young women into gender facilities.
When you set up a social media profile, you begin a process of virtualized identity that makes you a target for ad campaigns. Bots track people exploring “gender issues.” As Michelle Santiago Cortés’ observed, “Our algorithmically orchestrated encounters with people … on social media start to feel preordained, as if the fact that the algorithm put something on our path Means Something™.” Meta hid the many adverse effects — including anxiety and body-image dysmorphia — tied to compulsive online behavior such as infinite scrolling.
The “Facebook Files” disclosed built-in Instagram features that made it more harmful than similar youth-targeting apps. In particular, according to internal documents, “Social comparison is worse on Instagram.” Social comparisons on visual platforms, such as Instagram, resemble past research on body image. That research showed that young girls’ body image worsened when they compared themselves to images of cover girls.
The Self as an Object to Edit
What’s worse now is that, according to JAMA Plastic Facial Surgery, selfies and photo editing detach users from their
