Sony and Honda have officially launched their joint mobility venture that aims to start delivering premium electric vehicles with automated driving capabilities in the United States in the spring of 2026, followed by Japan in the second half of 2026.
The joint venture from hardware, software and entertainment conglomerate Sony and automaker Honda to produce what the companies promise to be a wildly smart vehicle perfectly demonstrates the direction of the auto industry today. As the software-defined vehicle moves beyond car performance and into autonomous territory, cars are not just about transportation anymore — they’re about entertainment and automakers are scrambling to up the ante. The future of premium vehicles will focus less on torque and horsepower and leather seats, and more on what a driver can do to entertain themselves when they take their hands off the steering wheel.
Earlier this week, BMW partnered with AirConsole to bring in-car
