After Victoria’s Secret’s stock price plummeted last week and CEO Amy Hauk announced her departure after just eight months at the lingerie brand, conservative critics were quick to diagnose the company’s failures as a classic case of “go woke, go broke.”
It’s an easy, albeit lazy, argument to make considering the brand’s recent shift to “inclusive” models and the cancellation of their iconic “Angels” fashion show, but it ignores broader challenges across the retail industry, especially issues faced by brands with a long-held association with the now nearly extinct shopping malls.
Victoria’s Secret introduced its more “inclusive” rebrand campaign
