The moment has finally come. Today, Netflix hosted a press call to reveal a preview of its new ad-supported tier, “Basic with Ads,” which will launch on November 3 and cost $6.99 per month, $13 less than Netflix’s Premium plan. This aligns with reports that the new plan would be $7-$9.
Plus, Nielsen will be Netflix’s audience measurement partner, a surprising twist since Nielsen has been criticized for reporting inaccurate streaming data.
The cheaper tier will roll out across 12 markets to start, including the U.S, UK, Canada, Mexico, France, Germany, Italy, Spain, Australia, Japan, Korea, and Brazil.
The launch date confirms reports that the ad tier would roll out in 2022, contrary to Netflix’s previous announcement that it would launch in early 2023. The streaming giant will beat rival Disney+ by one month, which is launching its ad-supported plan at $7.99 per month on December 8, in tandem with
