After years of being tight-lipped on viewership numbers, Netflix teamed up with British TV ratings agency Broadcasters Audience Research Board or BARB, an organization in the UK that reports broadcast and streaming numbers. Starting in November, the organization will measure Netflix’s daily streaming numbers as well as report on its monthly reach and share of total identified viewing.
Last year, BARB introduced streaming numbers to its reporting in the UK. Disney+ is already signed up. According to the announcement, “BARB is the first industry-owned audience currency in the world that Netflix has joined.”
Netflix going public with viewing data is significant and points to how much confidence the streamer has regarding the quality of its content. While Netflix has its Top 10 rankings, the company has been criticized for not publicly publishing viewership metrics for all its shows, especially ones that may not be doing well.
BARB will finally reveal
