Emily Morrow may seem normal, but one glance at her thrifted clothes and iconic bottle of homemade kombucha confirms she’s certainly not mainstream.
“I would describe myself as a very regular mom. I guess not like a mainstream mom, though,” Morrow told The Federalist. “I just have an interest in holistic living and I’m also a very sarcastic person, so I can see the humor in the choices that I make.”
Morrow is the star of @reallyverycrunchy, one of the most followed holistic social media accounts. Her humor-filled spin on the natural lifestyle she embraces earned her more than 1 million followers across TikTok and Instagram since the accounts’ creation in 2022.
“It just feels hilarious and surreal because I am the most awkward person ever and also the most average mom. Just a mom just making fun of her life,” Morrow said.
Corporate media accuse viral advocates of natural living like Morrow of “radicalizing” vulnerable new parents with dangerous, “anti-science” information. In reality, influencers like Morrow just want everyone to learn how to think for and laugh at themselves.
Underneath the quirky facade she puts on her internet shorts is a woman inspiring her followers to think for themselves, evaluate what they are putting in their bodies, and prioritize how they are spending their time with their families.
“It should never be about somebody making the wrong choice. Just about you making the right choice for your family,” Morrow said.
Crunch 101
The Morrows first stumbled upon the
