I have never been one to jump on the boycott bandwagon. Sure, if I have a choice between a seller that shares my values and one that doesn’t, I will choose to do business with the former. And if I turn on a program or walk into a store that assaults me from every side with the demand that I embrace something I can’t, I will turn around and leave.
However, until recent backlash efforts like those against Bud Light and Target, I haven’t seen boycotts accomplish much. And I find it impossible, as a consumer, to keep all my choices “pure.” The world is too complex.
So when a report surfaced last week of a “pride” flag on the set of “The Chosen,” followed by a call for a boycott, I shrugged (setting aside my sadness that rainbows now more immediately stand for LGBT “pride” than God’s promise to Noah). It’s a movie set, for Pete’s sake. I would be surprised if there were not someone working on the set who is celebrating pride month. As long as the show itself isn’t explicitly pushing the agenda, I don’t care what individuals on the set do.
I was also satisfied with the initial response from “The Chosen” creator Dallas Jenkins:
We’ve made it clear from the beginning we don’t have a religious or political litmus test for who can work on our show. I love our cast and crew, especially because even though they all come from different backgrounds
