“Anything women can do, men in dresses can do better.” That’s the message from major American corporations and tech giants on International Women’s Day in 2023.
Already, cities, organizations like the ACLU, politicians like Canadian Prime Minister Justin Trudeau, and members of the Biden administration, including First Lady Jill Biden, are choosing to share this special month and day with men.
Now, even the companies you likely engage with daily are pushing women out of their Women’s History Month campaigns to make room for confused men. Here are five international brands that chose to use men as the face of their celebrations of female-led advancements.
Apple
The first thing Apple users see when they visit their device’s App Store on International Women’s Day on March 8 is a giant red poster featuring a dolled-up plus-size“fat positivity” activist named Naomi Hearts.
Apple users who click on the square are redirected to an article about Hearts’s self-love campaign and desire to garner support for dangerous and irreversible procedures such as chemical castration and genital mutilation.
Google
Google India’s advertisement celebrating “equal rights and opportunities for women” on International Women’s Day features Prakriti Soni, a man who expressed the belief that he was a woman starting in 2020.
To promote International Women’s Day, Hershey’s Canada chose Fae Johnstone, a man who masquerades as a woman, as one the newest faces of the popular candy