‘He Gets Us’ Ad Reactions Prove Changing The Gospel Doesn’t Change Hearts

“He Gets Us” is spending upwards of a billion dollars on an advertising campaign to expose millions of people, including those who tuned in to the 2023 Super Bowl, to Jesus. But its attempt to win over the world with a modernized version of Christ failed to endear some of those it sought to engage.

The first commercial flipped through a series of black-and-white photos of children helping others in need. The 30-second clip ended with the tagline “Jesus didn’t want us to act like adults,” a reference to Christ’s teaching about childlike faith in Matthew 18.

“If I could see the world through the eyes of a child, what a wonderful world this would be,” the song narrated.

The second ad featured a slideshow of black-and-white photos depicting heated arguments — most of them political in nature.

“Jesus loved the people we hate,” the video concluded before plugging the He Gets Us campaign website.

These commercials offer the vaguest and most inoffensive and uncontroversial picture of Jesus possible, even to people who already have a distaste for Christianity. In fact, they are part of a larger campaign known for making radical comparisons between Jesus and the U.S. border crisis, which is harnessed by corrupt cartels for profit, and bold conflations of Jesus and his disciples with groups who roam the streets today, “challeng[ing] authority” and “ma[king] a lot of people uneasy,” in an attempt to appeal to