Will Peng graduated from Princeton with about $35,000 in debt.
He asked his immigrant parents what they thought the best approach would be for him to pay it off.
“There were companies telling me that I should refinance my student loans,” recalls Peng, who is the oldest of six children born in Taiwan. “I was also not sure how I should balance paying off my student loans while building an emergency fund and putting money into my 401(k).”
So he searched Google and “read a lot of NerdWallet articles” but still “made a ton of mistakes.”
It was at that point that Peng realized that he was likely not alone in his struggles and so the idea for his startup, Northstar, was born.
Realizing that receiving financial advisory services is often a luxury reserved for the upper middle class or affluent, Peng decided the best way to make such services
