Over the weekend, Elon Musk said he plans to file a “thermonuclear lawsuit” against Media Matters for America, a left-wing propaganda shop whose sole reason for existing is to churn out deceptive, fake studies designed to pressure large firms to pull advertising from media outlets and platforms that don’t toe the leftist line.
That’s precisely what Media Matters did last week when it released a bogus “report” alleging that X, formerly Twitter, runs ads for Apple, Bravo, IBM, Oracle, and Xfinity next to “pro-Nazi content.” Sure enough, after this report was published Thursday, Apple, IBM, and a bunch of other companies announced they were pulling ads from X.
Then on Monday, Musk’s X filed a lawsuit against Media Matters, alleging the organization “knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform.”
But of course, nothing about the Media Matters report was typical. The whole thing was contrived, a simplistic ruse that Musk quickly exposed over the weekend. Essentially, Media Matters set up some fake X accounts and then curated the feeds to display controversial content. “Once they curated their feed,” explained X in a statement Musk posted early Saturday morning, “they repeatedly refreshed their timelines to find a rare instance of ads serving next to the content they chose to follow.”
To achieve their desired outcome, these accounts had to generate 13
