A few years ago, I was invited to participate in a focus group. I visited in-person along with about 15 other people. For two hours, we vented all of our feelings about the ways a particular health insurance company interacts with its customer base.
At the end, we each walked out with $125. The health insurance company wanted consumer feedback on their products and customer service, and it compensated us for providing our insights.
Focus groups can be a lucrative side hustle when you break down per-hour pay. You get to be a part of a company’s market research efforts,
