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You’re not imagining things. This year, the winter holiday sales started even before the pumpkin spice items were marked down.
The days of the winter holiday shopping season officially kicking off on Black Friday — and exclusive Cyber Monday deals — are gone.
“Consistently over the last decade, we know that consumers are out in the market earlier than ever and the holiday season is getting extended into the fall,” said National Retail Federation President and CEO Matthew Shay. “Retailers are finding ways in which to meet consumer expectations and deliver value, so the holiday season
