Prepare yourself: There’s ample rainbow-washing ahead. We got our first peek into the consumerist goodies available for June’s LGBT Pride Month with the newly released capsule collection from Target. This lineup includes kitschy graphic tees with slogans such as “They She He” (featuring cartoon images of naked people), “Trans Pride Trans Power,” “Trans People Will Always Exist,” and “Queer! Queer! Queer! Queer!” Sure, that just looks like harmless junk for adults, but these items were also designed for and are now marketed to babies, toddlers, kids, tweens, and teens.
Need to pick up a book or two on your Target trip to keep your hyperactive toddler busy? How about the “Bye Bye, Binary” board book with the tagline “Nobody puts baby in a pink or blue corner!” Or “The Pronoun Book,” a board book that one reviewer online says is a “wonderful way to explain different pronouns to babies.” Target isn’t shy about putting propagandistic books on its shelves while removing those that go against its narrative (recall Target removing Abigail Shrier’s well-researched, evidence-based book, “Irreversible Damage,” from stores).
For wearable goods, there’s a “Pride Baby Bien Proud Body Suit” for your newborn. Target even had to make sure its Spanish-speaking consumers were included in its trans indoctrination; the garment’s rainbow lettering reads “¡Bien Proud!”
I’m not convinced a young toddler has any sense of what the phrase “¡Bien Proud!” even references or would pick that out of his own volition. Rather, this feels more like Target wants parents to
