Being a child is very different today than it was before the internet consumed humanity. Like so many of us, children spend an excessive amount of time online. Some spend dozens of hours each week immersed in virtual worlds. Actual toys simply can’t compete with the allure of digital devices. The toy industry, very much in trouble, is in desperate need of saving.
In fact, if it weren’t for adults, the toy industry would be all but done. Yes, adults. You see, across the U.S., from Boston to Bakersfield, adults, most of them young men, are purchasing toys in record