Politics

Big Businesses Are Still Woke, They’ve Just Learned To Be Quieter About It

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Anheuser-Busch lost $27 billion of its market capitalization in the wake of the Dylan Mulvaney controversy. Target partnered with a satanist and saw its stock price tumble roughly 18.5 percent, despite Mark Cuban’s protestations that going woke is good for business. The University of Arkansas is dissolving its Division of Diversity, Equity, and Inclusion (full disclosure: I was on its advisory board).

The Los Angeles Dodgers went ahead with hosting the Sisters of Perpetual Indulgence, though their appearance was an hour before the game began and in the face of faithful protests. Left-wing publication The American Prospect laments that the “fascist right” is “bullying” companies away from supporting so-called LGBT rights. The Wall Street Journal reports that businesses are stepping away from discussing diversity and sustainability “amid culture war boycotts.”

Go woke, go broke? Eh, not so fast. For while it seems that conservatives are making strides in the culture wars and pushing businesses and nonprofit organizations to return to more neutral positions, it’s all a facade. The only battle we’ve won is to get businesses to stop discussing, as the Journal headline notes, those issues. When it comes to financial support and the causes themselves, many large corporations and organizations are still true believers.

Follow the Money

The Trevor Project, which is all in on grooming and genital mutilation for children, boasts an impressive list of corporate partners. Brands bend over backward to get a good score from the Corporate Equality Index, an organization that rewards businesses for going

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