Ubisoft, the company behind the massively successful “Assassin’s Creed” and “Far Cry” series, has been having a rough go of it after a new “Star Wars” game rife with identity politics. On the heels of their latest release, “Star Wars: Outlaws,” Ubisoft’s stock value took a sharp nosedive, reaching a nine-year low after a grim 13 percent drop.
“Outlaws” immediately courted controversy from players when it was revealed the game’s protagonist, Kay Vess, received cosmetic edits from her real-life character model to make her look more masculine. Also, gameplay trailers displayed Vess achieving feats of enormous strength despite her small stature, leading many to assume she would be yet another “girlboss.”
Fears of an overly politicized game amplified when players learned the writing team for “Outlaws” was made of leftist activists including Nikki Foy and Youssef Maguid. Before she put her social media under lock and key, Foy was known for trashing white people and promoting LGBT ideology in gaming. Maguid’s X account hosts a plethora of anti-Israel posts alongside terrorist apologia.
It seemed inevitable that a game written by militant leftists would flop, and flop it did. Exact sales numbers are not public yet, but it’s clear the game failed to meet expectations.
One industry reporter took to X and wrote, “We don’t have digital data yet. And this is just the UK. But … it was a weak launch for Star Wars Outlaws at UK retail. Launch sales are 55% lower than what Star Wars Jedi:
