Photo courtesy of Josh Trujillo/Starbucks
‘Tis the season for the pumpkin spice latte, or PSL, for short. Starbucks, Panera, Krispy Kreme and a slew of other chains and local coffee shops are serving up the fall favorite.
And it’s got a cult following.
Just how popular is the orange gourd? Pumpkin products — from muffins to pancakes to lattes — brought in $522 million last year, according to Nielsen research. That was a 4.7% increase from the year before.
While “skipping the Starbucks” and other seasonal splurges, are often touted as a way
